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Thus, Your Anonymous Traffic, if They Are Interested in What You Offer, Must Leave You Their Data and They Will Become Leads (Contacts Potentially Interested in Our Products or Services, to Whom We Can Send Marketing Communications). Some Examples Are: Specialized Ebooks . What Works Best is to Pose Them as a Response to a Specific User Problem. They Are Longer Than a Normal Item. Reports and Studies That Provide New Data on the Sector. In Addition, You Can Then Make a Press Release With the Information and Send It to the Media for Publication; the Goal Will Be to Get More External Links and Qualitative Visits. Webinars on Topics of Interest to Users. Free Trials or Free Trials of Our Services or Products. Two Elements to Pay Close Attention to Are: the Form and the Call to Action Button.