When we talk about content pruning, we're not talking about a one-time spring cleaning event. We are talking about a continuous and continuous cleanup process. Think of content pruning as landscaping. The longer the time between services, the more weeds and ugly growth will have time to take over. Many companies only leave old content on their sites to collect dust, resulting in poor rankings. See the analysis from the following two clients. Obviously, the May 2020 core update had an impact.
After the update was released, both impressions and clicks were reduced. Why & # 038; How Content Pruning Helps SEO Why & # 038; How Content Pruning Helps SEO When trying to understand which aspects of the update were degrading the results for this client, I realized that one of the root causes was old and thin content. advertisement Continue reading below ghost mannequin effect service We are talking about blogs that are short in length and lack real value and relevant information. After conducting a content pruning session, I noticed that clicks and impressions were starting to level off at normal levels. However, as new content ages in a year or two, you'll need to run this process again to keep your impressions high. As a rule of thumb, teams should plan to organize their content every two years. If you haven't done so for years, you'll probably have to start with a large prunes, but then you can switch to cleanup about every 6 months.
According to SEMrush, 51% of companies claim that updating old content has proven to be one of the most efficient tactics implemented in SEO. If your website has more than 1,000 pages, you may need to organize them every 3-4 months. As you organize, monitor your site analysis to understand where cleanup sessions are best for your workflow. advertisement Continue reading below Benefits of regular content pruning Obviously, we believe that Google's latest core update has created an urgent need for regular content pruning. Still, it's a good idea to clean up old content for benefits other than search engine approval. Here are some big ones.